• Create a simple communications plan to support your spread work.
  • Learn the principles of extending your influence by engaging with networks and policy makers.
  • Learn how communications can help build a case for further funding of your improvement work.

Create a simple communications plan to encourage spread

Communications priorities, and the circumstances and context within which you are operating, may change throughout the life of your project.

Before you start working on the detail of your communications for spread, it is important to review all of the main elements from your original communications strategy: your objectives, your audiences, your main channels, etc.

You can revise your communications strategy document accordingly and then use the guidance and template here to set out a simple communications plan for spread.

Download the resources:

Extend your work and influence

Your project's outcome and the learning gained through it may have the potential to influence wider organisational and even national policy. 

Two key elements for success in spread are having the right resource and extending your networks and influence.  

Here you will find guidance on how to engage with those who have the ability, or the influence, to change policy in an area related to your work. There is also guidance on how communications can help in bids for further funding and the extension of your original project.

Download the resources:

Further reading

Article

Section 1: Planning for success

Article

Build your communications team, identify your audiences and create a strategy.

Article

Section 2: Getting started

Article

Take the strategic planning from section one and turn it into action.

Article

Section 3: Sustaining interest

Article

This third section of communications in health care improvement offers guidance on how to sustain...

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