• We are looking to commission a supplier to develop the first public engagement tactic (or tactics) for Health Equals.
  • We anticipate bids of £150–180k (inc VAT) and be inclusive of the delivery of tactics in 2022 and high-level scoping for 2023.
  • The deadline for responses is midday on Wednesday 10 August.

About Health Equals

Health Equals, formally known as the Collaboration for Wellbeing and Health, is a 5-year campaigning initiative developed as part of the Health Foundation’s aim to improve health and reduce inequalities.

Health Equals' aim is to develop a campaigning movement that calls on the general public, policy makers, sector leaders, and the private sector to recognise the value and benefits of good health for all, and make sure the things we know shape good health are at the heart of policymaking and practice. Its vision is a society that values everyone’s health, where each of us has the best chance of a happy and healthy life, no matter where we are born, and wherever we work and live. 

Agency partner

We require the support of a creative agency to develop and deliver the first trial tactic (or tactics) for Health Equals, and some high-level scoping of what 2023 might look like with its further waves of public engagement. 

We anticipate the work to unfold in three parts:

  • a strategy discovery phase whereby we share our strategic intent and the appointed partner works with us to translate this into a campaign strategy, objectives, KPIs, and ways of working for this project
  • an initial ideation process which involves the member partners of Health Equals and focus groups with our target audiences (including those experiencing health inequalities) to explore and then narrow down the creative options for our campaign, advising on how and where the tactics could be delivered 
  • a decision on one tactic or tactics, and then a delivery phase for those trial tactics which is well evaluated and informs some scoping work for future tactics.

How to apply 

Important: You must read our invitation to tender/project specification in full before submitting an application via our online platform.  

Please note, where the application form refers to ‘The Health Foundation’, take this to read ‘Health Equals’. 

Key dates



Launch of invitation to tender

Friday 22 July 2022 

Briefing calls as requested by agencies               First week of August 2022

Deadline for proposals

Wednesday 10 August 2022


Final week of August 2022

Final selection

Early September 2022

Project kick-off

Early September 2022

Contact us 

If you have any questions about the programme that are not addressed in the invitation to tender, please email Carrie.Hume@health.org.uk and Kim.Sanders@health.org.uk.

Further reading


Campaigning for health: join us

9 March 2022

Carrie Hume, new Head of Collaboration for Wellbeing and Health, explains her interest in health...

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