Section 3: Sustaining interest How to sustain the interest and engagement of your audiences

Keep your audiences engaged

Once a health care improvement project is underway, it can be a challenge to maintain levels of interest and engagement.  

Plan regular communications with the audiences you have already engaged. Much time and resource is likely to have been spent in capturing their attention, so it makes sense to invest a bit more in keeping it.

Here we look at various communications techniques that can help maintain interest. And we look at how to harness the power of storytelling in health care improvement.

Download the resources:

• How communications can keep audiences engaged – a guide
   
• Storytelling in health care improvement – a guide

Prepare to spread your improvement work

After planning, launching and sustaining your communications, the time has come to focus on how to spread the work and learning from your project. 

Before you embark on this phase of improvement communications, you will need to gather the evidence from your project that will demonstrate impact and learning. 

It is also an ideal time to take an objective view of your communications to date and look for areas where you can improve in the future.  

Download the resources:

• Reviewing communications and gathering the evidence for spread – a guide