What you'll learn

  • Understand how to plan your communications activity and focus your communications on where they can make the most impact.
  • Learn to adapt and present your findings in order to engage different audiences.
  • Understand how to engage the key audiences for research dissemination and achieve impact on policy and practice.

By working through the sections in this toolkit you can reassure yourself that you are following best practice at every point in your research project and not missing any important steps.

You can access individual tools, templates and supporting materials, such as a communications plan template, as and when needed.

Section 1: Planning for impact

This section will help you plan your communications activity and focus on making impact.

There are three parts to this section:

  1. Using strategic communications planning to increase impact.
  2. Identifying and prioritising audiences.
  3. Choosing the right communications channels.

View this section

Research comms toolkit section 1 image

Section 2: Communicating your research results

This section will help you adapt and present your findings for different audiences.

There are three parts to this section:

  1. Creating messages.
  2. Effective ways to present research findings.
  3. Turning planning into action.

View this section

    Research comms toolkit section 2 image

    Section 3: Extending influence and widening impact

    This section will help you understand how to engage three of the key audiences for research dissemination and achieve impact on policy and practice.

    There are four parts to this section:

    1. Demonstrating impact through communications activity.
    2. Influencing a policy audience.
    3. Engaging a practice audience.
    4. Communicating with the public.

    View this section

    Research comms toolkit section 3 image

    Section 4: Glossary of terms

    This section provides an explanation of the terms used in this toolkit.

    View the glossary

    Research comms toolkit section 4 image

    Further resource

    Quick guide

    Communications in health care improvement - a toolkit

    May 2015
    Quick guide

    A toolkit for professionals who want to use communications to better plan, implement and spread...

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